A proud Cuban family business. | Human Stories | Travel the world with us

A proud Cuban family business

My name is Alina Diaz Massino. I am 36 years old. I live in Havana, Cuba. I and my father make a living by running our own store, "MEMORIAS", where people can find all kinds of posters, magazines, art and music, crafts, etc.

I have a brother who is 3 years older than me. I take care of my niece and my nephew. I guess you could call it a big family.

I studied at the University of Havana. I was supposed to be a translator and interpreter, but I didn’t like it since it was too stressful for me. After my graduation, I taught at the university for 3 years (which was my mandatory social service), and after that, I left and started my own business. My brother didn’t want to take any part in it because he had other interests. The responsibility of carrying our family tradition and continuing my father’s work fell upon my shoulders.

Even though my country is a small island, we are known for having great painters and musicians, which makes our culture a very rich one. 

Our products appeal to a very specific group, so there are weeks when we sell nothing. The good side of our business is that we don’t have to invest in it every day. When we sell, it’s a plus, and when we don’t, our merchandise is still valuable. 

I wish for my family to always stay together.  I hope to see my son grow up and become a very successful person. I would love to see him continue our family business. I don’t have big ambitions; I just want to continue doing what makes me happy.

Alina Diaz Massino 
Havana, Cuba, 20 December 2018

Follow us on Facebook and Instagram for more stories.

Be the first to comment

Leave a Comment